tag:blogger.com,1999:blog-8732190839654256412011-11-23T07:37:36.205-05:00It's the little things that make a difference to your successRobin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.comBlogger171100tag:blogger.com,1999:blog-873219083965425641.post-49906479075985373482011-05-22T19:47:00.000-04:002011-05-22T19:47:07.261-04:00

I'm always amazed to see listings with no photos or with just an exterior view.  Today's savvy buyers expect to see lots and lots of photos.  In fact, many buyers will not consider touring a home they have not already previewed online. Perhaps your new listing isn't all that photogenic.  That is the case with many foreclosures and short sales, where the owner has not had enough money to properly

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com1tag:blogger.com,1999:blog-873219083965425641.post-64383803411162634662011-01-12T12:41:00.000-05:002011-01-12T12:41:46.545-05:00

If you are a REALTOR®, your broker and your local association probably encourage you to attend conferences.  There are so many to choose from! The National Association of REALTORS® has a conference every year, usually at the end of November / beginning of December.  Your state association probably has at least one conference every year, or may cooperate with neighboring states to run one larger

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-4909906590034605162010-09-03T17:08:00.001-04:002010-10-27T16:00:13.241-04:00

When you get a new listing, often the only photo you can include in the MLS is a shot of the exterior of the property.  In fact, you should have that already, and have built it into your listing presentation! So, you want to make sure that that photo presents the property in the most appealing way possible.  How can you do that? It's a good thing to choose a partially cloudy day, so that the

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-3845691384530115082010-06-30T16:06:00.001-04:002010-06-30T18:10:47.985-04:00

Bad Photos The gang at "This Is Why Your House Won't Sell" have a wonderful time collecting truly horrid photos from real estate listings.  It always makes me feel better, knowing that others take much worse photos than I do! I have often had the experience of seeing entirely different things in the photo, than I saw in the viewfinder.  Some examples: a full-body reflection in a glass storm

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-49488931991702368472010-04-23T11:09:00.002-04:002010-10-27T16:17:29.598-04:00

Whatever their favorite source of news (newspapers, television, or the Internet) consumers are inundated with bad news:  earthquakes, stock crashes, volcano eruptions, tsunamis, job losses, hurricanes, bank closures, forest fires, building collapses, epidemics, budget cuts, and on and on.  Some days, it's hard for us to keep smiling! So, let your blog be a respite from all of the dire news that

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com1tag:blogger.com,1999:blog-873219083965425641.post-75620595790990995052010-03-07T15:54:00.006-05:002010-03-07T16:08:48.385-05:00

When you were taking your early real estate training, you learned about the importance of "frequent touch" - contacting members of your Sphere of Influence or your "farm" regularly, would ensure that your name would be "top of mind," whenever those people were ready to begin buying or selling a home.A number of vendors would be delighted to sell you their ready-made "frequent touch" prospecting

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com1tag:blogger.com,1999:blog-873219083965425641.post-87911516034312217702009-12-02T18:06:00.005-05:002009-12-02T18:19:46.224-05:00

How can you use the listing, before you have the listing? (No, I haven't "lost it"!)Technically, of course, you can't. However, you can create a marketing presentation that shows the seller exactly how your splendid marketing of their home will look.For example, consider these simple options:Drive to the seller's home, ahead of time, and take a high-quality digital image of the exterior. Use

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-26651720473125434852009-07-08T12:54:00.004-04:002009-07-08T13:00:47.882-04:00

One of the questions to which consumers seek answers is, "What is the real estate market doing?" Make it easy for consumers to find the answer to that question on your website.Each of the MLS systems of which you are a member will generate a snapshot or summary view of what your chosen real estate market has done, for any recent time period that you specify. I recommend that you establish a

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-63622659232338871102009-06-08T12:29:00.013-04:002009-06-08T14:37:09.739-04:00

I know: you're saying to yourself, "Robin is stating the obvious, again. I have already milked my previous jobs dry, in building my Sphere of Influence (SOI)."But wait - there's more! Along with previous jobs, you also get ...... skills, knowledge, and experience.In a previous post, I asked "What do people see in you?" Through this post, I'd like to help you direct people's attention to the

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-41266490401258930202009-05-10T00:06:00.017-04:002009-05-10T00:48:25.244-04:00

As an active real estate agent, you must have a website, of course. You may have a website that is provided by your company, an independent website, or both.Each of these websites represents you, your services, and your company. It is your virtual ambassador, in a sense. How can you ensure that your website represents you in the best possible way?At a minimum, your website(s) should include this

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-69484026412758993962009-05-01T17:41:00.004-04:002009-05-01T18:01:00.290-04:00

To maintain your professional image as a knowledgeable real estate professional, you must remain current on what's happening in the real estate business - even if your state does not have CEU requirements! There are many options available to you:State association workshopsBroker-group-sponsored ralliesNational or regional conventionsOnline training.When you complete any professional development

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-67122241651343946112009-04-11T23:52:00.006-04:002009-05-01T16:20:39.383-04:00

I hope that, as part of your Customer Care program, you acknowledge your clients' and customers' special family days, such as birthdays and wedding anniversaries. But what do you do, the rest of the year?These weeks are important for Jews (Passover) and for Christians (Holy Week). Would you send cards to your clients and customers, at such times? I think the answer depends on how well you know

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-9940602271174798972009-04-09T01:44:00.002-04:002009-04-09T16:41:02.206-04:00

Are you succumbing to the barrage of bad news about the housing market, home financing, and the stock market? Is all that doom and gloom affecting how you perceive your chosen career in real estate?Let me offer 3 reasons for optimism and, therefore, 3 reasons to renew your efforts:Mortgage rates are affordably low for many people who might not have qualified at last year's rates - even under

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com1tag:blogger.com,1999:blog-873219083965425641.post-11683280809459115912009-04-08T01:19:00.000-04:002009-04-08T01:35:55.690-04:00

When you were growing up, a parent or guardian probably taught you the importance of saying "please" and "thank you." At the time, you were being taught to interact with people, politely. If you were like most children, that's a lesson that had to be repeated many times, before it 'took."What you didn't learn until later, is the power of those words - particularly, "thank you" - in day-to-day

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-5765768585461487042009-04-06T22:14:00.001-04:002009-04-07T14:36:40.613-04:00

Undoubtedly, you pay attention to your appearance: You dress as a professional, according to the style of your marketplace. You keep your shoes clean, polished, and in good repair. You maintain your fingernails. Your hair is always clean and properly styled. You routinely look after all those little details that you know are important to your "image."While these basics are important, there is

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com1tag:blogger.com,1999:blog-873219083965425641.post-28544827687529688612009-04-05T17:18:00.004-04:002009-04-05T20:43:11.790-04:00

In your blog posts and prospecting collateral, follow the advice of the old Harold Arlen/Johnny Mercer song:Accentuate the positive,Eliminate the negative,Latch on to the affirmative -Don't mess with Mr In-Between.Why is this approach important? I offer two principal reasons:Your view of your local marketplace can help balance largely negative national news reports;People prefer to work with

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0tag:blogger.com,1999:blog-873219083965425641.post-80177785441366090052009-04-04T17:46:00.002-04:002009-04-05T20:46:11.608-04:00

Before you attend a listing appointment, take a good exterior photo of the home.Use that photo to customize your listing presentation in a more personal way. Also incorporate the photo into sample collateral for your proposed marketing plan, including an online listing. Seeing their own home in your materials will help persuade clients to list with you.

Robin Taylor Rothhttp://www.blogger.com/profile/02857795376367630327noreply@blogger.com0